Europe – the cultural context

Author: Ruth Robinson, Greater European Mission (GEM) mission partner and sociologist.



Looking at some ads, in a German magazine you have Santa Claus saying, “Buy more presents this Christmas; you’re patriotic aren’t you?” Economic growth figures are waning. A good holiday spending spree would financially benefit the nation. However, the use of familiar icons from one sphere of life to influence another sphere – a common practice in advertising – is pushing the limit even further in another recent ad: an image that was banned by the Catholic Church in France.

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