Wycliffe Bible Translators and the Use of Social Media: A case study.

Part of Issue 31 – Technology and Mission

Author: Phil Prior, Head of Marketing, Wycliffe Bible Translators

Abstract:

Introduction
In 1996, my first year at university, I was one of the few people on my course who had used e-mail. Our assignments could still be hand written and when we wanted to call home there would usually be a line of people waiting to use the payphone at the bottom of the stairs. Three years later, at my graduation, I could either call or text my friends on my ‘mobile’ phone and as we parted we shared e-mail addresses to keep in touch in the future.
Today, 13 years later, when I want to contact friends I can text, Twitter, e-mail, Facebook, Skype or call them. I rarely write a letter, it costs too much to send and takes too long to get to its destination. On a daily basis I read the thoughts and opinions of business leaders and friends, politicians and Wycliffe members, based all around the world, without having to leave the comfort of my desk. Although, if I wanted to get out and about, my mobile phone will allow me to search websites and read e-mail, I could even call someone if I really wanted to.
Over the last 10 years the variety and reach of new communications tools has changed more quickly than at any other time in human history. Never before has there been so much opportunity to reach such a vast number of people, to engage them in a vision and to stir them to action.
I am going to share with you a few of the ways in which Wycliffe Bible Translators UK has been using Social Media [1] to communicate with our audience, share our vision and reach new people. Hopefully, our story will be a real inspiration to you.

Full article PDF:
Wycliffe Bible Translators and the Use of Social Media: A case study

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